Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives
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Case Details:
Case Code : BECG033
Case Length : 13 Pages
Period : 2003 - 2004
Pub. Date : 2004
Teaching Note :Not Available
Organization : Canon Inc.
Industry : Photocopier & Camera
Countries : Japan
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Canon's Journey Towards Corporate Kyosei
Kyosei was an age-old Japanese philosophy, whose roots traced back to the sixteenth century. Canon's management attempted to re-invent the philosophy in the light of modern business environment.
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The management developed Kyosei as a general concept, whose applicability was not restricted to Canon alone, though it was made clear that at Canon, it would be pursued with absolute sincerity and dedication. According to Canon, businesses go through five stages of evolution in the course of implementing Kyosei. These stages included the establishment stage, the employee partnership stage, the stakeholders' partnership stage, the globalization stage and the government partnership stage.
THE ESTABLISHMENT STAGE
In this stage, the primary objective of the company would be to establish
itself in the industry by generating profits on a regular basis...
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Canon - Embracing the Principles of Kyosei
In the late 1980s, Canon's management stepped up the implementation of Kyosei in the company. The principles of Kyosei formed the basis of framing several policies and management concepts (Refer Exhibit III). The impact of Kyosei
was felt at every stage of Canon's operation, right from the R&D and product
development to the company's social responsibility initiatives.
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For instance, in accordance with the Kyosei philosophy, Canon formulated five principles that guided its R&D and product development efforts. These principles included:
» No military projects: Kyosei did not permit research related to military activities.
» No research harmful to the environment: Canon did not conduct research that would harm the environment.
» Originality: Canon concentrated on creating new technologies and products. Imitating product development of others was not in line with Kyosei... |
Excerpts Contd... >>
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